Made to Stick: Why Some Ideas Survive and Others Die

The Sticky Ideas That Prove It Works:

• “A kidney was stolen in a bathtub of ice” (Urban legend)
• “Subway’s Jared lost 245 pounds eating subs” (Marketing)
• “It’s the economy, stupid” (Politics)
• “Where’s the beef?” (Advertising)

Now imagine your ideas having that power.

Real Success Stories:

“Used these principles for a product launch. Sold out in 3 days instead of 3 months.” – Tech CEO

“My nonprofit’s donations increased 400% after applying the SUCCESs formula.” – Director

“As a teacher, this transformed my classroom. Students remember everything now.” – High School Educator

“Pitched using these principles. Got $2M in funding on first try.” – Startup Founder

“My TED talk went viral. 5 million views. All thanks to Made to Stick.” – Speaker

Inside the Sticky Revolution:

• The Curse of Knowledge – Why experts fail to communicate (and how to break free)
• The Villain: Common Sense – Why “obvious” ideas fail spectacularly
• The Stickiness Test – Rate any idea’s survival chances before you share it

Case Studies That Teach:

• Southwest Airlines’ sticky strategy
• The Nobel Prize-winning discovery nobody remembers
• Urban legends that beat million-dollar campaigns
• Political messages that changed history

Your Sticky Toolkit:

• Templates for each principle
• Before/after message makeovers
• Industry-specific applications
• Quick-reference guides

Who Desperately Needs This Book:

• ✅ Leaders tired of initiatives that fizzle
• ✅ Marketers whose campaigns get ignored
• ✅ Teachers wanting students to remember
• ✅ Salespeople losing deals to competitors
• ✅ Entrepreneurs pitching investors
• ✅ Anyone with ideas worth spreading

The Heath Brothers’ Credentials:

• 🎓 Chip Heath – Stanford Business School Professor
• 🎓 Dan Heath – Duke University Senior Fellow
• 🎓 Combined – Decades researching why ideas succeed
• 🎓 Results – Advised everyone from Microsoft to the Nature Conservancy

The Transformation You’ll Experience:

Before Made to Stick:

• Long presentations everyone forgets
• Marketing that sounds like everyone else’s
• Great ideas that go nowhere
• Messages that need constant repeating
• Audiences that tune out

After Made to Stick:

• Memorable messages that spread themselves
• Stand-out communication in any field
• Ideas that create movements
• Say it once, remembered forever
• Audiences that become advocates

The Six Principles in Action:

• Simple: “Southwest is THE low-fare airline” (not 87 features)
• Unexpected: “Man walks on moon” (breaks patterns)
• Concrete: “A Boeing 747 weighs as much as 4 blue whales”
• Credible: “Our customers include…” (let them test)
• Emotional: “Don’t mess with Texas” (identity, not logic)
• Stories: “Jared’s Subway diet” (mental simulation)

What You’ll Master:

• 🎯 Spot why ideas fail before you share them
• 🎯 Transform boring into unforgettable
• 🎯 Make numbers meaningful
• 🎯 Turn features into stories
• 🎯 Create ideas that improve with retelling
• 🎯 Build messages that change behavior

Your Communication Revolution Starts Now

Stop wondering why nobody remembers your message.

Stop losing to inferior ideas with better “stickiness.”

Stop communicating like it’s still the 20th century.

Start making your ideas impossible to forget.

[Get Made to Stick Today – Make Your Ideas Immortal]

Available Formats:

• 📘 Hardcover – Your permanent reference
• 📙 Paperback – Carry sticky wisdom everywhere
• 📱 Kindle – Transform your communication instantly
• 🎧 Audiobook – Learn while commuting

Shape

New York Times Bestseller | Wall Street Journal Bestseller | 3 Million Copies Sold

“Essential reading…Made to Stick will help good ideas break through the clutter.” – BusinessWeek

WARNING: After reading this book, you’ll spot sticky and unsticky messages everywhere. You’ll also never give a boring presentation again.