Good to Great by Jim Collins
📈 Why Some Companies Make the Leap…and Others Don’t
The 5-Year Study That Revealed the DNA of Greatness—And How to Inject It Into Your Business
Good is the enemy of great.
And that’s why so few companies ever make the leap.
After 5 years of research, 6,000 articles, and 2,000 pages of executive interviews, Jim Collins and his team cracked the code. They found exactly what separates good companies from great ones.
The results will shock you.
Read MoreThe 11 Companies That Went From Good to Great:
These companies beat the market by 6.9 times over 15 years. They started as average performers—then something changed. Collins discovered what.
The 7 Characteristics Every Great Company Shares:
- 🚀 Level 5 Leadership – Why humble CEOs outperform charismatic superstars
- 🚀 First Who, Then What – Get the right people on the bus before choosing the destination
- 🚀 Confront the Brutal Facts – Why false optimism kills companies
- 🚀 The Hedgehog Concept – Find the one thing you can be best in the world at
- 🚀 Culture of Discipline – Freedom within a framework beats bureaucracy every time
- 🚀 Technology Accelerators – Why great companies never chase tech fads
- 🚀 The Flywheel Effect – How breakthrough momentum really happens
Myth-Busting Revelations:
- ❌ MYTH: Great companies have charismatic, celebrity CEOs
- ✅ TRUTH: The best CEOs are humble, driven, and often unknown
- ❌ MYTH: Successful transformations happen through dramatic action
- ✅ TRUTH: Greatness comes from consistent push in one direction
- ❌ MYTH: Great companies are in great industries
- ✅ TRUTH: You can build greatness in any industry (even steel!)
- ❌ MYTH: Technology drives transformation
- ✅ TRUTH: Technology accelerates transformation but never causes it
Real Impact on Real Companies:
“Applied these principles to my startup. Sold for $50M in 3 years.” – David K.
“Required reading for my entire executive team. Best investment we ever made.” – CEO, Fortune 500
“Transformed our 100-year-old family business. Revenue up 400% in 5 years.” – Patricia M.
“The Hedgehog Concept alone was worth millions to our strategy.” – Mark S.
Who Must Read This Book:
- CEOs & Executives ready to stop being good and start being great
- Entrepreneurs who want to build something that lasts
- Managers tasked with transformation
- Investors looking for the next great companies
- Anyone who refuses to settle for mediocrity
The Brutal Facts About Your Company:
- If you’re not beating the market by 3X, you’re not great
- If you can’t articulate your Hedgehog Concept, you don’t have one
- If you have the wrong people, no strategy can save you
- If you’re chasing the latest trends, you’re already behind
What’s Inside:
- 📊 11 Great Companies – Deep dive into their transformations
- 📊 11 Direct Comparisons – Why similar companies failed
- 📊 28 Key Concepts – The building blocks of greatness
- 📊 Practical Frameworks – Tools you can apply immediately
- 📊 Surprising Findings – Conclusions that defy conventional wisdom
The Good-to-Great Framework:
- Stage 1: Disciplined People
- Level 5 Leadership
- First Who, Then What
- Stage 2: Disciplined Thought
- Confront the Brutal Facts
- The Hedgehog Concept
- Stage 3: Disciplined Action
- Culture of Discipline
- Technology Accelerators
- The Breakthrough: The Flywheel Effect
Your Choice:
You can remain a good company. There’s no shame in that.
Or you can discover what it takes to become truly great.
The research is done. The path is clear. The only question is:
Will you take the leap?
[Get Good to Great Now – Start Your Transformation Today]
Available in:
- 📘 Hardcover – For your leadership library
- 📙 Paperback – Take greatness anywhere
- 📱 Kindle – Instant access to transformation
- 🎧 Audiobook – Learn during your commute
🏆 Over 4 Million Copies Sold | Translated into 35 Languages | The #1 Business Book CEOs Gift to Their Teams
Note: If you’re satisfied with good, don’t buy this book. Greatness requires commitment.
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