The Power of Habit: Why We Do What We Do, and How to Change

The Habit Loop That Rules Your Life:

• 🧠 CUE – What triggers the behavior
• 🧠 ROUTINE – The behavior itself
• 🧠 REWARD – The benefit your brain craves

Understand this loop—change everything.

The Explosive Case Studies Inside:

• 🏃 Lisa lost 60 pounds and ran a marathon—starting with one habit
• 🏢 Alcoa became the safest company—and quintupled its stock
• ☕ Starbucks uses habit-training to turn teens into leaders
• 👶 Target predicts pregnancies before families do
• 🚌 How habits—not speeches—made the bus boycott succeed

What Readers Are Saying:

“Finally quit drinking after 10 years. The Golden Rule saved my life.” – Former alcoholic

“Used the Starbucks method with my team. Productivity up 40%.” – Operations Manager

“Built a billion-dollar company with this book. It’s our operating manual.” – Tech CEO

“Changed my daughter’s tantrums using the habit loop.” – Parent

Breakthrough Ideas That Stick:

Keystone Habits

• Exercise → Better eating → Better sleep → More energy
• Making your bed → Boosts self-discipline

The Golden Rule of Habit Change

• Same cue
• Same reward
• New routine

Organizational Habits

• Why hospitals fail to fix deadly errors
• How some companies innovate automatically

Societal Habits

• Movements spread through peer pressure and “weak ties”

Why Duhigg Is Different:

• 🔍 Explains the brain science behind behavior
• 💡 Uses real business & life examples to prove each point
• 🧠 Teaches how habits can be engineered—for good or evil

The Science That Changes Everything:

• 🔬 MIT scans show habits form real brain pathways
• 🧠 Basal ganglia stores habits—separate from memory
• 🧪 Corporations manipulate consumer habits daily

Who This Book Is For:

• ✅ Anyone stuck in bad patterns
• ✅ Leaders transforming culture
• ✅ Parents raising mindful kids
• ✅ Marketers understanding behavior
• ✅ Lifelong learners craving understanding

The Habit Change Formula:

1. Identify the routine
2. Experiment with rewards
3. Find the cue
4. Plan: “When [CUE], I will [NEW ROUTINE] to get [REWARD]”

Yes—it really is that simple.

The Hidden Danger:

The same science that helps you transform is also used to manipulate you.

• 🎰 Casinos engineer addiction
• 🍟 Fast food chains hijack hunger
• 📱 Apps steal your focus habitually

This book helps you recognize—and resist—habit hacking.

Time to Rewire Your Brain:

• 🔁 Stop using willpower. Start using science.
• 🔁 Stop feeling stuck. Start creating new patterns.
• 🔁 Reprogram 40% of your life—habit by habit.

[Get The Power of Habit Today – Master Your Automatic Brain]

Available Formats:

• 📕 Hardcover – Your habit manual
• 📘 Paperback – Portable transformation
• 📱 Kindle – Start tonight
• 🎧 Audiobook – Learn your loops while commuting

Shape

New York Times Bestseller | Financial Times Business Book of the Year | 3M+ Copies Sold

“Atomic Habits shows you how to build habits. The Power of Habit shows you WHY they work. You need both for full transformation.” – Behavioral Psychologist

REMEMBER: You already have hundreds of habits. The only question is—are they serving you, or enslaving you?